Bounce rate refers to the number of visitors that leave your website after only viewing one page, and it’s a real problem for businesses. If potential customers are leaving right away before they even get a chance to browse your products, you’re not going to make any sales. The first thing you need to do is check the analytics on your website to see how high your bounce rate is. Anything between 25 and 40 percent is excellent, between 40 and 50 is average and not a cause for concern. If it’s any higher than 50 you should be worried and if it goes above 70, you’ve got a serious problem on your hands. If your bounce rate is too high, you need to do something about it, which means you need to work out why it’s happening in the first place. There are all sorts of different reasons for a high bounce rate, these are the main ones.
The Wrong Kind Of Traffic
It goes without saying that if your website traffic is low, you’re in trouble. But if you’ve got a high level of traffic but you’re still not holding on to any of those potential customers, what’s going on? You’re probably attracting the wrong type of traffic. People are going to come onto the site, look around for a few seconds and then realize that it’s not for them. There are a few reasons for this; it might be that your social media campaigns are targeting the wrong demographic and it might also be that your SEO strategy isn’t working. If the keywords that bring people to your site are wrong, you’re getting the wrong people to your site. You need to pay for SEO services and work with them to rethink your strategy. They’ll have more experience than you and they’ll be able to help you come up with keywords that attract people who will be interested in your products.
Bad Web Design
This is a big one because people are impatient on the internet. If you go on a site that is badly designed and really frustrating to use, how long are you going to stick around? Have a look at your site and ask yourself whether it’s really the best it can be. Get some testing done on the site to identify any bugs or annoying features that might put people off. If you can make your site easier to use, your bounce rate should decrease.
If people enter your site and a video advert immediately starts autoplaying in the corner, then they close it and get hit with a bunch of pop-ups, they’re going to be frustrated and they’ll probably leave. You can’t blame them really, because it’s annoying to be constantly harassed by adverts. It’s far better to create a streamlined, simple website that’s easy to use. Then your customers can browse at their leisure and find your products without feeling like they’re being pressured.
These aren’t the only reason for a high bounce rate so if you’ve sorted these problems and people are still jumping ship, you might have to think about redesigning the website entirely.