5 Types of Video Marketing: Pixabay. CCO Licensed.

Video marketing can be a great way to engage customers. There are lots of different ways to use video for promotional purposes. Here are just five different types of video marketing to consider.  

Advertisements

TV used to be the only platform for displaying video advertisements. However, nowadays this is no longer the case. It’s now common to see video adverts on social media, on websites, on streaming platforms like Spotify and on apps.

Video advertisements are a great way of promoting your product and building brand awareness. It’s best to always hire a professional video production company to produce these adverts. This could involve actors, or it could be an animation.

Explainer videos

Another option to consider could be explainer videos. These are most commonly found embedded onto a company website or shared on a company’s social media.

A lot of companies look into animation when producing explainer videos. Animated explainer videos can deliver a corporate message and can help to make complex products easier to understand through visuals. Explainer videos could also include product demos and software walkthroughs.   

Product reviews

A lot of modern consumers check out reviews before buying a product. Alongside written reviews, video reviews on sites like YouTube tend to be very popular.

Getting video reviewers to review your product may involve pitching your product to them or using a PR company. The most popular review channels can be harder to persuade, while smaller review channels may be more willing to review your product. Try to approach reviewers that you think will like your product. So, that you’re guaranteed to get a good review. A negative review is not going to be good for your company image.  

Recorded events

When hosting or attending an event, it’s now become popular for companies to record the event. They can live-stream this footage on social media or they can upload at a later date.

Live-streaming events could be a way of allowing those who are missing out to enjoy the event or it could be a way of enticing people to come along (for instance, you could record live footage of a  trade show in the morning in an attempt to get people to come along in the afternoon). Meanwhile, uploading footage of events for people to watch after can be a way of showing consumers what you’ve been up to in the past – the fact you’ve taken part in business events could look good for your credibility. Such event footage could be recorded yourself or it could be filmed by a video production company.   

Vlogs and webinars

A vlog is much like a blog but in video format – it involves posting regular videos dedicated to advice. A webinar tends to be a live-streamed video that only certain participants can watch – it tends to be more interactive but is similarly educational.

Vlogs and webinars are a great way to share your knowledge and build your credibility as an expert in your field. You can usually record such videos on a handheld device – although investing in a good quality camera and microphone can help to make these videos a little more professional.