5 Ways to Market Your Small Business During COVID-19
There’s no denying that COVID-19 has completely changed how everyone lives and works. Everyone is now paying close attention to their health and that of other people they meet, and remote working has become the norm for many individuals.
The UK might be slowly working its way out of the third national lockdown, but there’s no guarantee there won’t be any further restrictions on how everyone leads their lives. You’re likely reading this because you have a small business affected by COVID-19.
Whether you operate a retail or online business, you want to ensure a consistent supply of customers and orders. With that in mind, you’ll need to up your game from a marketing perspective. Here are five actionable ways to achieve that goal:
1. Give Your Website an SEO Check
It doesn’t matter if you sell things via your website or not. What does matter is you make your site accessible and easy to find. That’s why you should conduct an SEO (search engine optimisation) check.
Firstly, ensure that all your content is relevant to your brand and the products and services you sell. Secondly, you should check that your content contains the right keywords and phrases to help customers find you on the Web.
Lastly, if you’ve got a retail shop, make sure you conduct some local SEO so potential customers can find you while they’re out and about.
2. Create a Virtual Event
COVID-19 restrictions mean that large gatherings in many indoor venues are still off the cards. How can you get around that problem if you want to showcase your brand and any recent developments to new and existing customers?
One solution is to hold a virtual event. The concept isn’t a new one, but it’s a concept that has skyrocketed in popularity due to COVID-19. You can invite prominent guest speakers, hold Q&A sessions over Zoom, and much more.
3. Invest In PPC Marketing
PPC or “pay-per-click” marketing helps small businesses like yours put their brands in front of potential customers. PPC ads are more cost-effective than conventional ones in newspapers and magazines, plus the results are highly measurable.
You can pay for PPC ads on Google or social media channels like Facebook, Twitter, and LinkedIn. It’s worth spending some time researching how to get the best out of PPC campaigns to save time and money.
4. Engage With Your Customers Over Social Media
Are you guilty of posting on your social media profiles infrequently? As you can imagine, having no social media marketing strategies means you are losing several consistent opportunities to engage with your customers and increase your brand awareness.
You must make an effort to post frequently on your social media channels. Engaging with your target audience isn’t challenging, and it doesn’t even have to cost you a penny.
5. Send Your Customers Personal Postcards
Lastly, there’s still a place for some traditional forms of marketing. One way to grab the attention of existing customers is by sending them personal postcards. They could be something witty like “wish you were here” postcards to welcome them back to your retail shop.