Whether you’re running a small local business or a large international empire, reaching big clients is always a difficult task. Obviously, enticing any sort of customer requires hard work, but the game reaches another level when you’re appealing to big clients that run their own organisations and successful companies. Given that many of these big clients understand how the business world works, a basic pitch isn’t going to seal the deal. Forget the marketing gimmicks. You need to sell an honest vision of your business, and that vision needs to be captivating. This is a guide for any business trying to reach big clients.
Do your research.
This is one of the most important pieces of advice to take on board if your business is hoping to reach big clients. You need to know your potential customers well. If you do your research then you’ll know exactly what your existing and potential clients need and expect from a company such as yours. That’s the key. Instead of delivering the service you think your target market wants, you can guarantee success by delivering the service you know your target market wants. In the world of business, knowledge is everything. If you know more than your competitors then you can fill a gap in your industry. That’ll definitely help you to stand out.
As for the logistics of conducting this research, take a look at other competitors. Read reviews, get a feel for what they’re doing well, and find out what they’re not doing well. This will help you to start building up a picture of your intended audience. Of course, conducting surveys and posting polls online for your target market could help you find out what big clients want too. Get answers directly from the customers who will be buying your products or services. Ask for feedback from any clients who have already bought your goods. All of this data will help you to better understand how you should be reaching other big clients in the marketplace.
Give the office a makeover.
You should also give the office a makeover if you want to reach big clients. Maybe you’ve set up meetings with potential clients in the past but you’ve not quite sealed the deal on every occasion. Whilst the substance of your pitch is important, the appearance of your workplace matters too. It tells the prospective business partner or customer something about the quality of your brand. If your office looks professional then that reflects well on your business. Invest in contemporary furnishings, a bright design, and maybe even some office perks such as a ping-pong table for the employees. The little details say a lot about your company’s culture. You might even want to get horticultural equipment from trimleaf to grow flowers outside your building and make the exterior of your property look vibrant. The first impression you make on your current clients or potential leads could be crucial to the success of your pitch.
Build lasting relationships.
Unlike businesses that deal with thousands or perhaps millions of customers, a company that deals with big clients will probably only supply goods or services to a few different “customers” at a time. Given that your client base will be relatively small, that makes it more important than ever to build lasting and loyal relationships. If you want to entice more big clients in the future then you need to create a positive reputation for your brand. Even a small business can impress big clients more than larger businesses in the industry simply by conducting itself professionally and reliably. Don’t be afraid to point out mistakes in a client’s request, for instance. If you can suggest something that will better suit their needs then you’ll build a foundation of trust with the client. They’ll be more likely to return to you in the future. Additionally, you could send handwritten letters of gratitude to clients. The personal touch will make more of an impact than a generic automated email. Thank them properly. That’s how you’ll build lasting relationships and catch the eye of other big clients.