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If you are opening up a local business this year and you are looking for the best ways to spread the word and make people aware of you, social media can be a great place to be. Social media platforms such as Facebook, Twitter and Instagram are used by people all over the world every single day, and everyone can get a lot of benefits out of using it for themselves and for business. Today we are going to look at the top reasons why social media marketing is a great idea for your business.

It’s free

The first thing which you can benefit from by using social media sites and pages to grow your brand is that you don’t have to spend money. If you are on a very tight budget and you are struggling to make a profit, there’s no need for you to plug all of your income into your marketing. Sure, there is an option to pay if you want to, but generally speaking you have no obligation to pay for anything on social media at any time.

Reach local groups

One of the things which you might notice when using social media is the fact that there are groups for certain towns and postcodes which contain everyone in the area. It means that people can update each other on things happening in the area including events and roadworks and they can also notify people about new businesses. This can be a handy way to attract local business with digital marketing by sharing your company page with all of the members of a local group. You’ll drum up some real interest and you will be able to gauge the initial reaction of the public to your new brand.

Widen your reach

The beauty of Social media is the fact that it allows you to contact people from literally all over the world. You could be in the UK and you can speak to someone from Australia with a click of a button. For a business who wants to be able to grow and thrive this can be exactly the thing you need, because when you have exhausted the local area you can reach further afield and have some fun building a bigger audience.

Gain loyal followers

In this day and age almost everything is done online and it is increasingly obvious that people would rather click a mouse than head into a store and buy a product face to face. This is where a sense of personal touch can be lost with a business and it can make the whole purchasing process from start to finish feel far too automated. This is why it can be a great idea for you to use social media to interact with your audience first hand. You can share content, comment on posts and share jokes with your customers and this is where a real relationship can form between you and your audience. This personal touch is exactly what you need because it will allow your customers to think of you and always choose you when they need something.