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How To Choose The Right Colours For Your Exhibition Stand

use of colour in brand image

When it comes to an exhibition or a trade show, there is nothing that is more important than the exhibition stand design your business goes for. After all, this is the first thing individuals are going to notice about your company when they come to the event, and so it is pivotal that you make the right impression.

You definitely have a lot to think about – from material and lighting, to shape and branding. Nevertheless, one key factor you must carefully consider is colour. Colour is important for a whole host of reasons. It plays a significant role in branding, creating the right vibe, and attracting attention. So, how do you choose what colours to incorporate into your stand?

Match a conservative colour and a vibrant colour

One of the most popular options to go for nowadays is to choose a conservative colour and a vibrant colour, for example, you could opt for bright yellow and grey. This creates a perfect balance. The bright colour attracts all of the attention, whilst the conservative colour keeps things professional. Of course, new trends are going to come to the fore year after year, thus being up to date with these comes highly recommended.

Consider your current branding material

Another method of finding the best colours for your stand is to simply opt for the same colours that are used in your business’s logo. This is effective because it reinforces your brand image. After all, corporate identity is of paramount importance at these events, and anything you can do to strengthen yours comes highly recommended.

Using colour psychology to your advantage

In addition to the points that have already been mentioned, you may also want to consider the use of colour psychology. This is something that a lot of exhibition stand contractors do. After all, different shades are associated with different emotions. For example, if you want to give off a feeling of high quality and prestige, gold would be an excellent option to go for. On the other hand, light blue is a colour associated with understanding, healing, and tranquillity, which is why health-related companies tend to opt for this shade. Green is also popular with health companies because it is safe and reassuring. Red can be very effective in creating a sense of urgency, but too much can be headache-inducing.

Use the colour wheel to make your decision

On a final note, the last tactic you can use to pick the right colour for your exhibition stand is to simply use the colour wheel. If you want to create a bold and in-your-face vibe you should go for two colours that are opposite each other. However, if you want something more subtle and calming, colours that are next to each other on the wheel are the best to go for.

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