Running a company isn’t easy to say the least, after all, you have to make sure that you are professional in everything you do, and you also have to make sure that you go that extra mile for your customers too. Your website is essentially the face of your business, and for this reason, the same rules apply.

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Keep the Design as Simple as Possible

There are some website designers out there who like to really overdo it with borders. They also like to add a ton of drop shadows and colours as well. This can be confusing to your visitors, and they may also have a hard time processing the information that is on the page as well. In this day and age, minimalism is everything and website designers should always be trying to adopt this with the work that they do. Instead of adding a ton of flashing elements to your site, you should be trying to have as much white space as possible. This will give your site a lot of breathing room and it will also stop your site from feeling cramped and uncomfortable too.

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Navigation

One of the best ways for you to get the best result out of your site is to make your site navigation as simple as possible. If the site is not well organised, then your visitors will get lost in the clutter and they will end up visiting another site out of sheer frustration. A well-organised site really is as professional as it gets, and you would be surprised at how much it can make a difference to your customer experience.

First-Rate Copy

Some people may not think that copy is part of their website design, but really, anything that is on the page will play a crucial role in making sure that your site looks professional. The quality of writing you have on your site will speak volumes about your company and it will also help your customers to get the insight they need to trust in your brand. If the content is packed full of grammar errors and awkwardly written sentences, then your visitors will be judging you on this and they will also turn away from your site.

Fonts

Fonts may just be letters at the end of the day, but they can really change the way that your site looks and feels. If you want to have a more distinctive look then don’t be afraid to use fonts that match in with your business style. Companies that sell something that is classed as being fun or entertaining should be using fonts that show those qualities. If you have a formal site, then it’s important that you convey this appropriately.

High-Quality Images

It is more than possible for large images to affect the overall speed of your site, but at the end of the day, they make your site stand out. Big and high-quality images will draw your users in and it can also boost your conversion rate as well. When you are choosing your images, you have to make sure that they are royalty-free and suitable for commercial use. By doing this, you can avoid getting in a lawsuit at a later date.

Colours

Colours can impact the overall design of your site far more than you realise. You can’t choose colours that you love and then throw them all together. You have to make sure that they go well with one another and you also have to make sure that they represent your site. For example, if your site is fun then you may want to use bright colours and you might also want to use colours that stand out as well. This will really help you to tie in the overall theme.

SEO

SEO is so important for your site. If you do not invest in SEO then your site will never show up high in the ranking system. This is just one of the many things that can help your site to look professional and it will also boost the trust that your customers have in you as well. Of course, if you need some support with this then it is well worth you chatting with an SEO company as they can help you to know if there is anything that you can do to invest more in your site. They can also help you to avoid making mistakes that might have a long-lasting impact on your site as well, so this is another bonus of chatting with them.