A great business event throws up so many networking possibilities for clients, customers, or even those that want to work for the business. But as these sorts of corporate events can end up being on the stuffy side, or everyone is there with an ulterior motive, it’s important that you get the tone of the event right. With this in mind, how can you set up a great business event?
Have A Purpose
What is the reason you want to do this? Is it to launch a new product? Or are you trying to get more sales? Determining your purpose right away gives you a far better handle on how you are going to go about it. As soon as you have your purpose, you can clearly communicate it to everybody that wants to attend. It’s far better for you to highlight the purpose early on so that you have the right people turning up. Otherwise, you may have a lot of people leaving just as soon as they’ve walked through the front door!
Plan A Simple Structure
It’s important not to go too over the top with this, but once you’ve figured out the purpose of your event, it’s easier to determine what you really need. If you are looking to create a sense of excitement, or a more jovial atmosphere, you may forgo the black-tie setup and go for something a bit more fun. For example, there are numerous photo booth ideas for corporate events, which always go down a storm in more social gatherings. So you could take this as a touchstone and use it to push a more social and engaging environment. It’s important to have a plan in place, but what many event planners can get wrong is that they decide to cram as much in as humanly possible. Get the balance just right, and you will have an event that goes down a storm.
Always Remember To Follow Up
You might have spent a long time getting the details just right, and the event went off without a hitch, but this doesn’t mean that your work is done! When you coordinate any sort of networking event, it’s important to provide that sense of aftercare, so you can find out how people got on, but also if there are things you can improve on for next time. You can do this in a very simple way, by sending an email just to get the bare basics of their opinions. Because a networking event or anything with a business feel can suffer from being a bit too formal or proper. If you got the tone wrong, you may have people tell you exactly where you went wrong, but you can use the information to decide whether they are the type of people you’d want at the event next time around, or if you should cater more in their general direction.
Setting up a great business event is a lot of planning and preparation, as well as a lot of stress on the night, and so much following up afterwards. If you are looking to networking to make new possibilities happen, an event, when done right, can do it all!