In the last few years, our desire for handmade and niche goods has grown enormously. Social media platforms like Instagram have given crafters and artists a platform to showcase their talents and grow their following. Websites like Etsy Marketplace offer us a plethora of online shops for a huge variety of handmade crafts, art, and goods. Originality drives this movement, as consumers want something that feels organic and special as opposed to processed. Let’s take a look at a few steps you can take to tap into the industry and begin to create a craft startup.
The first thing that you need to do is decide on what you are going to make and sell. You might already have a few ideas that play to your strengths. It could be illustrations, jewellery, clothes, greetings cards, or pottery? To stand out, you’ll need to try and be as unique as you can, so think about what materials you are using and your style. People generally will prefer ethically sourced and eco-friendly materials. Look at what’s already out there and consider how your style can set you apart from the rest. It’s also useful to think about which craft items sell the best.
Source your materials
You’ll need to find the right sources for your materials to make your products the best that they can be. Consider starting small when you are getting things off the ground. You won’t want to purchase too many materials before you have finalised the look of your products. Shop around online and try to find the best deals that you can on good quality materials.
Consider your branding
It’s key to think of the perfect name for your business that’s catchy, succinct and represents your brand. In addition to this, you’ll need to create logos and graphics which can be used on your packaging and on your website. You can use social media to promote your brand and market your craft business. If you have the right skills you can have a go at creating a logo yourself. If not, you can call in the help of a graphic designer to do this for you. You’ll also need to think about how best to package your items if you’re starting out by selling online. You could look into some great polystyrene packaging options to properly protect your goods while they are being stored and transported.
Set up your website
On the legal side of things, you will need to set yourself up as either a limited company or a sole trader before you start to sell. If you set up your own website you could start selling directly from here or you might wish to use Etsy first. Tools like Wix or WordPress can allow you to set up a free website pretty easily.
Plenty of people begin selling their handmade goods as a side project and in time, turn this into a full-time gig. It’s all about putting in the ideas to make your startup stand out!