Website Tips And Tricks For Small Businesses: Image

For small businesses who are looking to find their way in the world this year, a website can truly be something which is invaluable for us. When we come to look at ways to market our brand to the public there is something great about being able to use a website to draw people in. Today we are going to take a look at some quick and simple tips for creating a website which people will love to visit.

Use a simple platform

When we start out trying to make a website it can be a little daunting and it is important for us to think about using a professional platform which will make the job easier for us to do. For example platforms such as WordPress and Wix are great for those starting out and they will allow us to choose from a range of professional themes which will create the right atmosphere for our brand.

Use images

If you want to make sure that people always look to you for their needs, a good photograph can make a huge impact on an audience and they will be more likely to choose you over anyone else because of this. Images speak a thousand words and they are incredible for us to use for our websites and other content. It can be a powerful tool for us to use to pull people in and it sets a great atmosphere for the website too. Make sure to take your own images and don’t simply rely on stock images because this will show personality and character.

Use your logo everywhere you can

One of the things which you can do to make the most of your branding on the website is to use your logo everywhere that you can. This could be used on the header of every page of the website and you can even add the logo into your background and images to really bring that message home. There is a lot of scope to make a stunning website if you only integrate your brand and message as much as you can.

Ask for opinions

When you spend a lot of time looking at your own work every day, it can be hard for you to see the bigger picture and see it from fresh eyes. What you might think is a stunning colour scheme and design could just be because you have spent so long staring at your screen for days on end. Ask friends and family to look at your website and give their opinions and this will make it much easier for you to make an informed decision regarding the design.

Make sure it is usable

It is crucial when you make a website that you take some time out to test it before launching it to the public. Creating a website is a big job and it is crucial for you to weed out any silly mistakes before you put yourself in front of the public eye. Make sure that you use a user testing software to test every aspect of the website to ensure it function in the right way for you.