Outsourcing is a great solution for new businesses that don’t have the manpower to handle everything in-house. It’s also a good way to get access to experienced people without having to pay full salaries for them. However, when you outsource things, you give up a level of control so it’s not always the best option, especially when it comes to marketing. If you’re going to use outsourcing to your advantage, you need to know when to do it and when not to do it. These are the areas of marketing that you should and shouldn’t outsource.
Don’t Outsource Web Design
There are a lot of online resources for designing your own website and a lot of them are free. That’s fine if you’re making a simple blog but they don’t cut it for a business website. You’ve got very limited options and the usability isn’t going to be as good. That’s a real problem for you because proper usability is the key to good conversion rates. Customers aren’t going to stick around on a website that is annoying to use, so you can’t afford to compromise and make the site yourself using a free website builder. You need to outsource it to a professional web design company that can create a great site that your customers will love.
Do Outsource SEO
Search Engine Optimization is such an important part of marketing because most customers will find you through Google. If your site appears way down the listings, you’re never going to get any traffic. But don’t make the mistake of thinking that you can just handle SEO for yourself. It’s incredibly complicated and, unless you know what you’re doing, you won’t see results. You need a professional company like Mass Appeal who have good experience in SEO for businesses. If you try to handle it for yourself you’re going to waste a lot of time and you won’t get any more sales off the back of it.
Don’t Outsource Social Media
Your social media profile is a very important marketing tool because it gives you the chance to connect directly with your customers. Your social media account needs to reflect the personality and values of your company and you can’t always do that if you outsource. You can give an outside company some guidance but it won’t be as authentic as it would if you handled it yourself.
Do Outsource Lead Generation
Lead generation is a general term and to say that you’re outsourcing all of your lead generation doesn’t leave you much to do for yourself. But you can outsource some aspects of it, like cold calling or email marketing for example. That stuff requires more manpower than a lot of small businesses have so it’s best to get a larger company with the capability to handle it for you. With a bigger team working on lead generation, you’ll see a boost in interest in your company in no time at all.
Outsourcing can be incredibly beneficial to your company but only in certain circumstances so make sure that you’re only outsourcing certain aspects of your marketing campaigns.