Search engine optimisation (SEO) has become a key part of digital marketing strategies for many business owners. But, just how well are you taking advantage of SEO to brand your business? Although brands and companies often hear about SEO every day, few companies are making the most out of this organic audience-building tool. According to SEO professionals at LeedsSeoAgency, if your content could hit the number one spot on search engine results pages, you stand to gain 32% of all web traffic. You can find out more here https://leedsseoagency.co.uk/. Getting your business to outrank its competitors is all about mastering your SEO tactics. Here is why every business should take its SEO practices very seriously.
1.Organic search from Google is the primary source of web traffic
Organic search accounts for a huge part of your business website performance. It’s also a critical component of your buyer funnel. Getting consumers to complete a conversion also lies in your ability to leverage organic traffic. Good marketers understand that Google Inc owns a greater portion (75%) of the search engine market and attracts billions of users. That means Yahoo, Bing and other unpopular search engines only share a meagre portion of your brand’s visibility. So if you could implement effective SEO techniques on your site, then Google search engine traffic will work in your favour.
2.SEO improves trust and credibility
Serious entrepreneurs will want their businesses to be recognised as trusted and credible brands, and SEO helps you build your authority on the web. Therefore, you could use SEO to lay a strong foundation for your business. Your digital properties will be easily discoverable if you have a solid reputation on search engines like Google. Authority on the internet is determined by several factors, with SEO being key in that regard. If you offer valuable products to your end-users, add SEO quality to your digital platforms, and more customers will find you easily.
3.Better conversion rate
It may surprise you to learn how digital branding may hold the key to your business success. SEO-friendly websites offer improved user experience to visitors, and your pages will load faster if you optimise them to be so. With mobile devices contributing a huge chunk of internet traffic, it’s also important to build a mobile-responsive website. If your target audience can quickly discover your business online, you have a good chance to convert them into loyal customers. Increasing your conversion rates means more sales and more profit.
4.Rise above competitors
In a competitive industry, your SEO can save you from lagging behind your challengers. Assuming your business offers the same products at similar prices with other brands, your SEO can distinguish your brand and drive traffic to your website. Small businesses are encouraged to boost their brand awareness both locally and nationally. SEO and search engines are powerful tools for rising above the stiff competition. Therefore, don’t allow your competitors to outshine you with SEO marketing by investing in SEO professions when the need arises.