Most business owners will agree that online presence is important to the business. Being visible and findable online is certainly important. We will help you discover why SEO is so important to your business. SEO stands for Search Engine optimisation or search engine optimization. SEO is all about being organically findable in the search engines. Organic search results are the results in search engines, excluding the advertisements. Using an SEO agency can be a great benefit to you.
For visitors to your website
A mistake many marketers still make is to see SEO only as a method to optimize your site for search engines. That while SEO also improves the website experience for people.
It is no longer the case that the optimisation of your site for Google and people bite each other. This was often still the case roughly 20 years ago. Search engines weren’t as smart then as they are now. Search engines, for example, did not yet see that people looking for a ‘holiday in Ibiza’ had the same search intent as people looking for ‘Ibiza holiday’. And so SEO texts were written full of literal keyword combinations and keyword variations that were almost unreadable to humans. That worked fine for the ranking of your site or page at the time, but irritated users immensely. Nowadays, search engine optimization and optimization of the user experience of your site go hand in hand. Search engines are getting better and smarter, making it easier to answer people’s searches. Google’s mission is to make all information in the world universally accessible and usable by people.
SEO provides customer behaviour data
SEO gives you insights into important data. The more search engine optimization research you do, the more insight you will gain into the search behaviour of your prospect. There are various online tools that help you collect that data; for example, you can see which words your target group is looking for. It’s about learning what your audience wants.
More results from traffic and conversions
Search engine optimization helps generate website traffic. Instead of just spending money on social media ads, it is also good to invest in building your SEO. With this, you create organic traffic on your website. Organic traffic results in more conversion than any traffic.
SEO still has a bit of a nasty aftertaste among some. Brands see SEO as a tricks box to trick search engines. However, the days of link bombing and keyword stuffing are long gone. These kinds of ‘tricks’ harm your website in today’s world, more than they do good. One thing is certain: the internet will always keep changing. This ensures that you still have to stay sharp if you want to finish at the top of Google’s search results. For this reason, there will always be a need for search engine marketing. Through SEO you keep your website up to date. You can do this by continuously optimizing and updating both the content on your website and the technology behind your website. This is the only way to keep your website attractive to both search engines and visitors, now and in the future.
SEO in decision making
The data you have collected about customer behaviour can also be used to make decisions. When you know who your customer is, you can specifically target this. This will ultimately lead to a better connection with your target group and higher conversion.
SEO builds a long-lasting audience
Advertisements deliver results in the short term, for a high price. Search engine optimization helps build an audience. The better and more popular your content is, the stronger your SEO will get over time. The content must be constantly maintained. For businesses that don’t want to spend a lot on large-scale ad campaigns, spending money on search engine optimization is a great way to build a brand instead. Ads can get lost, SEO lasts much longer.
So get on with that top SEO strategy! And by a good SEO strategy, I do not mean that you now build a good website and fill it with good content based on one-off keyword research. If only it were that simple. SEO is a continuous process and results in a website that always:
- Technically perfectly put together.
- Is safe.
- Provides a brilliant user experience.
- Offers high-quality content.
Only if you keep working on these points can you be sure that you are doing everything you can to stay ahead of the competition? So get started to ensure a more profitable and successful business future.