As a business owner, you are probably already aware of just how useful advertisements are. Whether you use them to raise awareness about a new product launch or to draw in new customers from across the globe, adverts can be used to give your business a competitive advantage, while subsequently increasing your revenue.
However, many companies make similar mistakes when it comes to advertising, that results in turning customers away as opposed to encouraging them to make a purchase. This includes:
- Advertisements that are repetitive or annoying in nature.
- Advertisements that are tailored to the wrong target audience.
- Advertisements that don’t accurately reflect the brand or product they are advertising.
- Advertisements that provide inaccurate information, such as false claims that are easy to see through.
- Advertisements that omit certain important information, such as contact details or links to an appropriate website.
With that in mind, you must plan your adverts carefully – whether they are going to feature on television or your social media pages.
With that in mind, here are three simple tricks you can use to help boost your platform and introduce your brand to customers!
1: Understand your goals.
The first step towards creating the perfect advertisement is to fully understand what you are trying to achieve. Otherwise, the advert will lack any sort of focus. Furthermore, the nature of the advert will vary depending upon your specific goals. For example, if you are trying to raise awareness of your brand as a whole, you can feature several products in a single advertisement. In contrast, an ad for a single product should focus on that product alone to avoid confusion.
2: Focus on simplicity.
Adverts need to be entirely clear in order to achieve its purpose. Therefore, you should focus on curating adverts that are simple yet effective. One way in which you can do this is by working with an animation studio, who can create powerful, eye-catching, yet easy to digest videos that will draw in your target audience and encourage them to make a purchase.
Though they should be kept succinct, you should ensure that the following information is included in each advertisement:
- Your brand’s name/logo.
- A link to your website, or something that encourages them to check out the website itself.
3: Tailor your content.
Another mistake that companies often make occurs when they launch the same advertisements across all platforms. For example, this means that they stream the same ad on TV and their social media channels. This can reduce the effectiveness of an advertisement significantly. For example, if you come across a longer advert on social media, you will be more likely to skip across it. Therefore, you should ensure that each of your advertisements is particularly tailored to the platform in which you are launching it. Though they can follow the same theme and concept, slight differences should be made to boost their effectiveness. For example, if you are advertising on Instagram, you should stick to videos that are less than 60 seconds overall.