5 Ideas To Improve Your Brand Awareness: Pexels
Entrepreneurs know that social media is a way to boost brand awareness. It’s important to analyze your social media campaigns consistently and seek to make improvements ongoing. Beyond this, try incorporating these five steps into your strategy.
1 . Virtual Reality
With so many similar brands all competing for consumer attention, you’ve got to try and stand out from the crowd. Virtual reality has gained much popularity in recent years; many companies are using virtual reality apps and experiences to give their marketing campaigns and services a little edge. McDonald’s, for example, designed a Happy Meal Box which doubled up as a VR headset for children. The Happy Googles allowed users to play a range of interactive games. The shoe brand ‘TOMS’ carried out an excellent VR campaign which involved shoes for children in need. The brand created a VR feature which allowed users to virtually experience one of their charity connections in Peru.
2. Try Influencers
Influencer marketing is an excellent way to supercharge your brand awareness. According to Social Media Today, ‘influencer marketing content delivers 11x higher ROI than traditional forms of marketing.’ What’s more, top marketing company Hubspot reported that ‘ 49% of consumers depend on influencer recommendations for their purchasing decisions.’ All you need to do is to find the right influencer, someone who is already well respected amongst your target audience. To search for influencers, there are a number of platforms available including Buzzsumo, Klear and Upfluence. With these platforms, you can filter your searches by number of followers, location or content to find the perfect influencer for you.
3. Visual Content
When it comes to improving brand awareness, fantastic content is key. Visual content is often favoured by the consumer, particularly video content. On social media, videos are shared more frequently than merely textual or infographic content. If you want to spread the word about your brand, it’s all about creating engaging visual content, and consistently promoting it on social media. Tools such as Buffer or Hootsuite can be useful to help you to manage your social media accounts all in one place.
Webinars are a fantastic way to boost your brand awareness; you’ll get the chance to connect live with your consumers and answer their questions in real-time. You might use a webinar to talk about a new product or lead a seminar about an industry-related topic. Think about the values of your target audience and what’s most likely to draw them in. Design a webinar to tap into these values and take the opportunity to build relationships and trust.
5. Branded Merchandise
To boost your brand awareness, remember to put your logo and your graphics on everything, from your brand packaging to your company clothes (if you have them). Personalised Hoodies look great, and when your staff wear them out and about, you’ve got yourself a good bit of advertising. Branded merchandise is a great call, particularly when sponsoring an event; from company bags to water bottles, every little helps to get your brand name out there.
With a clear strategy to improve your brand awareness, you’ll soon enhance both your social media presence and your ROI.