Don’t Be Frothy-Minded, Get Focused! The Major Considerations to Starting a Café
If you are someone who likes baking cakes and meeting all walks of life, a café is one of those business ventures that will never go out of style! But if you really want to start, you need to have the right attitude before you go in. So many people open a coffee shop without thinking of the practicalities. What does it really take to ensure that you are able to open a successful café?
Your café is nothing without the equipment. There are the coffee grinders and the kitchen equipment, but you’ve also got to think about the health and safety equipment as well, such as the fire extinguisher and even the things for comfort if you have an outdoor setting. Something like a café barrier banner will help you because it compartmentalizes the café from the street. The equipment is so important for the day-to-day running of your business.
You will need to promote your café based on your target customer. Think about the people that you want to appeal to and you can then focus on a marketing strategy that really brings in the right people. But of course, it’s not just about marketing online, you’ve also got to appeal to people that are walking past. This is where a loyalty program can make a big difference. A simple loyalty program, such as getting your tenth coffee free, can increase your revenue infinitely, just as long as you offer good coffee in the first place!
The Sales Technology
You’ve got to make life easier, not just for yourself, but for your customers. A key part of any transaction is a cash register, but you’ve also got to think about the electronic point of sale, the kitchen display screens, and the facilities to help people pay by their mobile phone or contactless. You’ve always got to make sure the customer can pay in a way that appeals to them. Cash use might be on the wane, but you will always find one person that wants to pay cash, even if everybody else that day has gone contactless.
Your Food Costs
You will have a number of expenses related to the foods and coffee you sell. Many people sell additional products to coffee like pastries to increase individual sales, but you’ve got to determine the type of person that is going to have coffee and cake. What if they want to go gluten-free? What if they are vegan? You need to look at what your local competitors are selling as a way to gain insight.
The Right Staff Members
Your employees are so important to the success of your café. If they are happy staff, this will be reflected in the customer service they offer. You need to make sure your staff always get a fair piece of the pie. You will have to decide whether you want to invest in training less experienced staff or go for the professional baristas, which will come with a bigger cost.