Businesses rarely work alone. Instead, they work in tandem with other firms to provide consumers with the goods and services that they need.
Outsourcing, though, is riskier than many entrepreneurs appreciate. When you hand over various tasks to a partner, you are effectively giving them control over an aspect of your business, so you want them to do a good job.
Fortunately, outsourcing provides many benefits too, such as lowering your costs and increasing your agility. However finding the right partners quickly can be a real challenge.
In this post, we take a look at some fool-proof marketing methods that you can use to find your ideal outsourcing partner. Check them out below.
Assess Their Industry Experience
The first step when searching for an outsourcing partner is to evaluate their industry expertise. Many companies will claim that they are able to help you, but relatively few actually have the capacity to follow through.
To figure out how much experience an outsourcing vendor has, ask them how many successful projects they have completed in the past. Discuss the nature of those projects and how they relate to your firm. You’ll often find that companies that claim to have a lot of experience can’t actually help your business thrive.
Compare Different Companies On Listing Sites
Some companies are better at SEO than others. That means when you type in specific keywords in Google, you’re getting a biased sample of the firms out there. Almost always, search engines introduce you to the brands with the slickest marketing, not those that can help you the most.
Using a business listing site helps to prevent this. These services let you quickly search through relevant firms, compare them, and then find the one that can best meet your needs. You can do things like read reviews and learn more about what they actually offer from detailed descriptions.
Ask For Client References
Firms will also ask for client references when working with outsourcing partners. The purpose of this is to provide them with a better understanding of what the vendor offers and how it can help customers.
If you can, ask for feedback from both past and present clients. Find out more about the scope and scale of the assistance that the outsourcing company providers. Also get clients to discuss any challenges that they had while working with them.
Learn More About Their Technical Abilities
Outsourcing companies are only as good as their technical skill. Therefore, ideally, they should be able to explain all their processes to you, track progress and report results. If they can’t, then it suggests technical shortcomings and you should look elsewhere.
Find Out How Much It Will Cost
Reducing expenses is a major motivation for working with an outsourced partner. Sometimes, the amount of money they can save you is enormous. However, you should remain mindful of costs. As the company buying their services, it is your responsibility to investigate any hidden costs or additional fees that they may add.
Learn More About Their Workforce
Outsourced companies live and die by the quality of their workforce. There are examples, for instance, of digital marketing companies going under because they couldn’t source quality SEOs or content creators.
If you can, review the vendor’s hiring policies. You will find that many firms take a pretty laid back approach to hiring while others are more stringent. The better the vetting process, the more likely you are to receive a quality service.
Additionally, it can help to check with the management team at the vendor whether your corporate cultures align. Sometimes, you’ll find what seems like the perfect partner, only to find out that they do things differently in a way that you don’t find acceptable. Try sitting down with the team in person to gather more data on what they are all about.
Check Their Financial Stability
When you rely on an outsourced provider, the last thing you want is them going out of business just when you need them most. However, even if you are paying them a lot of money, it can happen. (You might be their only client).
Double check that the company is solvent by running their publicly-available financial records by an accountant. Review their financial position every six months or so to ensure that they can continue providing you with services for as long as you need them.
In summary, you need to be careful when choosing outsourcing providers. Make sure that you find a vendor who aligns with your purposes, values and culture.