How Hard Is It For Your Customers to Use Your Business?
You want more customers coming to your business, right? Sure you do, as without them coming through the doors of your high street or virtual store, your business will be placed in serious financial jeopardy.
But here’s the thing. If you don’t have as many customers as you would like, there could be a serious reason why.
The obvious reason might be a lack of marketing, of course. If you’re doing little to persuade your customers to buy from you, they will have no reason to use your business. They might even be unaware that it exists.
Another reason could be your brand image. If you have a bad reputation, it’s understandable if customers decide to take their business elsewhere.
But then again, it may be because you are making it hard for customers to use your business.
How so? Well….
Your website could be hard to use
How easy is it for your customers to use your website? Can they easily navigate to the shopping categories they are interested in? Can they successfully find their way to the checkout page? If your website is difficult to navigate, perhaps because links are hard to find or because customers have to open several pages to get to where they need to be, they are going to get frustrated. They might even give up on your site before making a purchase. Our advice? Do what you can to make your website more user-friendly to keep them on your site for longer.
You have limited payment options
Not every customer wants to use cash when using a high street store, and not many customers will have cash in their pockets! If you’re operating offline, you need a POS (point of sale) terminal to accept card payments. Think about your online store too. Because of security risks, not many customers want to enter their credit card details online. For this reason, you might want to use Paypal or any of the other payment gateways to give your customers more flexibility of choice. As a business owner, you also need to consider the other ways people like to pay today. Credit cards, Apple Pay, mobile payments, and even cryptocurrencies such as Bitcoin and XLM coin, are all worth considering for your customers’ convenience.
You are hard to reach
What do your customers need to do to get hold of you? If they can’t get the answers they need quickly, they might well abandon your business. Making them wait on the phone for longer than is tolerable is one way to aggravate them. And answering their emails long after you have received them is another guaranteed way to frustrate your customers. To make life easier for them, you could hire or outsource to a designated customer service team. You could also incorporate social media links, live chat and a contact form on your website. You could also make time in your day to pick up any emails. When your customers can finally get through to you, they will feel better (and more trusting) of you and your business.
As far as your customers are concerned, the more you can do to make their lives easier, the better! So, remove any obstacles that are in their way, both for their sake and for the sake of your business.