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How to Make a Living on Social Media Without Selling Any Products

There’s no denying that social media is an excellent way to reach out to large audiences. It’s virtually free to share with others all kinds of exciting content and influence other people’s lives.

Many people have built up large crowds of followers by doing simple things like sharing their thoughts and views, or educating others on saving money with various ‘life hacks.’ Did you know that it’s possible to turn such a hobby into a way of making a living?

You’re likely reading this blog post today because you’ve curated some followers to one or more of your social media channels. But, you’re interested in turning your part-time hobby into an exciting business venture.

Here’s how to make a living from your social media content without selling a single product to your followers:

Choose the Right Platform

The first thing you need to do is to select the best platform for your needs. It makes sense to choose a community building platform so that your followers can easily access your content. You can even use such platforms to monetise premium content if you wish.

Of course, you don’t need to select a single platform. But, it makes sense to choose one that you’ll be using the most. You can then aggregate your content from your primary platform to the others that you use.

You might be wondering why you need to maintain several social media accounts. The answer is simple: you need to enhance the image of your personal brand. Having a broad audience reach means your content will get shown to more people online.

Connect With an Influencer Network

Let’s face it: you are the very definition of an influencer. You have many people following your social media accounts and those individuals anxiously await new content that you publish online.

With that in mind, it makes sense for you to sign up to an influencer network. Doing so means you can potentially connect with brands that might be interested in promoting their products and services to your audience.

Why would you wish to connect with brands, you might ask yourself? Many brands are keen to promote themselves to audiences such as your followers. As you might expect, they’re happy to pay you for brand mentions or promotions.

According to online marketing research, influencers earn most of their living online through collaborations with brands. Of course, you should only work with brands relevant to your followers. Don’t promote DIY tools if your social channels only discuss makeup and beauty!

Increase Your Engagement

You already have a sizeable following to your social media channels. But, wouldn’t it be great if you could significantly increase your follower numbers? The good news is you can make that happen with some top tips on improving your engagement.

You should work on headlines that will most likely drive more traffic to your content for a start. It’s one thing to post an engaging photo or video, but you should also include a catchy title to grab your audience’s attention.

Another reason for working on your post titles is that it works well for SEO (search engine optimisation) purposes. Someone doing a Google search for content like yours will most likely find your content first if it uses the right keywords and descriptions.

How else can you increase your engagement rates? You should spend more time responding to comments on each post you make. If you don’t have much time to do that, simple ‘liking’ comments will show followers that you have a personal connection with them.

Engagement is super important on social media, especially when you recommend sponsored products and services to them.

Give Free Stuff Away to Your Followers

Everyone loves free stuff, and you can use that fact to your advantage when making a living off your social media content. When you host giveaways, you help to increase your engagement and boost your follower numbers.

The latter happens because your followers will share giveaway posts with their friends and family on their personal social media accounts. Some of those people will share those posts, and so on.

Of course, the things you give away are the items sponsored by brands that collaborate with you. Just remember these golden rules about social media competitions:

  • Only offer products and services that are relevant to your audience;
  • Make sure those giveaway items add value to your followers;
  • Don’t collaborate with brands that you wouldn’t use yourself.

That last bullet point is important. Why? Because your followers trust your recommendations and advice. That’s part of the reason why they follow you in the first place! So, if you get offered sponsorship deals with questionable brands, just say no.

Stick to One Niche

Have you ever heard the saying “Jack of all trades, master of none”? The last thing you want to do is spread yourself too thin by diluting the focus (and point) of your social media content. That’s why it pays to stick to a single niche.

For example, let’s say you’ve got social media content relating to car repairs. It makes no sense diversifying your content to seat retrimming or exterior detailing. If those things interest you, create new social media accounts for that type of content.

Otherwise, stick to one niche. It’s the reason why people started following you on social media in the first place! Also, when you partner with brands, make sure their values align with yours.

In other words, your car repair content is excellent for brands that sell aftermarket parts or automotive repair tools.

Final Thoughts

Thousands of social media influencers rely solely on income from their online content. They provide excellent digital marketing vehicles for some of the world’s leading brands, and so there will always be a way for influencers like you to earn a living from your content.

It can be a scary prospect to give up your ‘day job’ and spend your time on social media instead. But, the results will pay off – literally. Good luck!

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