By now you should know how important it is to have a good website for your business. But once you have created that website, do you know how to market it? Do you know how to let people know that it’s out there? Do people know where they can find it? According to AdWeek, 81 percent of consumers want to see a company’s website before they buy a product or service, so it’s essential that people do see your website, but how do you get it in front of them?
Email marketing is a great way to provide valuable content to people and to encourage them to visit your website and to stay engaged. Make sure that your website is always linked in your email call to action, and encourage repeat visits to your website by sending fresh content on a regular basis.
Provide A Great User Experience
According to Congruent Marketing, user experience is a top consideration for search engines when evaluating websites. This means that if your website is popular and people spend a lot of time on it, then search engines will reward it and make it easier to find on the top of their results. Make sure that your website has a decent speed as a slow website is incredibly off-putting and frustrating for people. Also, think about including things like chatbots and shopping carts as long as they perform well.
Search Engine Optimization
We’ve already touched a little on SEO which in very simple terms means getting your website to the top of those search engine results so that people find it quicker and go to your website over other people’s. Educate yourself on this and learn how to boost SEO to help improve organic search engine rankings.
You can also create paid ads to appear on search engines, and the most popular way to do this is through Google AdWords and you just need to tell Google how much you’re willing to spend and only pay when someone clicks on your ad. This is called pay-per-click advertising and is a really great way to promote your website.
Finally, social media is a great way to reach new audiences and to direct them to your website. With Facebook and Twitter who have over a billion users each, you can use them to post links to your site for the interesting blogs you have been writing or offers of new products or services. Another great thing about social media is that you can get people to like and share your posts but you can also boost posts like an advert so that they will go to an even wider audience and you can target who sees it. For example, if you want to target parents or a certain age group or geographic location then you can just choose this when you set your post up. It’s really simple to do and a great way to get people to your website.