As a business, you want people to buy your products or services. The more you encourage people to buy your products, the better off your business and your customers will be. You need to be able to communicate to people the benefits of what you’re offering, and this is much easier when your product or service has value.
You will get far more customers faster when you communicate the benefits of your product and use it rather than the features of the product itself. For example, banner printing is going to show off your products to those who come past your store or office. You can hang your signage and banners inside and outside your establishment, and people will see what you have to offer. If you can prove that your products or services have value, you’re going to be able to show off your brand and become more popular. So, let’s look at the ways that you can persuade people to buy from you.
- Know Your Own Benefits. You can hardly persuade anyone to buy from you if you don’t know what the benefits of your products are! Features will tell people what your product does, but the benefits of those features are what people want to know about. Know what the benefits are and shout them for all to hear!
- Use Positive Language. Customers will always remember the benefits longer than they remember the features of a product. You want to use positive language in describing the benefits of your products and services. It’s no good to tell people that it can do something if it can’t, for example.
- Avoid Jargon. You will do better when you describe your benefits without using industry jargon and business blab. You want to make sure that people actually understand what you’re saying, or they won’t want to buy your products. If you use too much technical chat, you are going to confuse people.
- Short, Snappy Lists. When you are reeling off benefits of what you can offer, keep the list of those benefis short. You want to make sure that people don’t lose interest in your product and too much content will turn people off.
- Emphasize What’s Important. If there are specific benefits of your products that you are particularly proud of, make sure that you are talking about this to your customers. They need to know why they should buy this product from you compared to your competition, and enhancing the things that make you unique will help.
- Set The Benefits In Stone. Customers will ignore benefits that are vague. You need to set your benefits in stone and be convincing about it. If you can reduce costs of inventory for your customers, don’t just say that. Tell them that you can reduce them by X amount. Be specific and don’t be vague about the things that you can offer your customers compared to others. Once customers understand your benefits, they will want to buy your products!