Is There a Secret Formula to Business Website Success? Pic Source – CCO Licence
Every business owner knows that it is hugely important to have a strong website. Also, most know just about what a strong website looks like. However, a lot of people get confused about how to actually make it a reality. That is something that is definitely worth looking into. You might be wondering is there some kind of secret formula to a website that makes it successful?
The answer is yes and no-no because it’s not true to say that no two business websites are like. However, yes because there are features that you generally want to aim to include.
If you are paying attention to some of the followings, you should find that your business’ website is more likely to succeed.
The Managed Way
Increasingly, businesses are turning to managed services as a means of looking after their websites. There is indeed much to be said for this way of going about things. By having a professional team look after your website, you can ensure that everything is being dealt with as you would hope. Small business websites, in particular, can benefit from this kind of managed website service. Such as everything from page layouts to SEO and hosting is taken care of under one roof. It’s essentially a kind of outsourcing, and as such is bound to save you considerable time, money and energy.
What’s in a Domain Name?
It’s easy to underestimate just how important the domain name is. However, it really is one of the most vital and essential parts of having a website. You need to make sure that you are doing everything in your power to make it as good as possible. What does that mean? Mostly, it means that you need to find a name which not only makes sense for your business; ideally being as close to the brand name as possible but also doesn’t throw up any problems in the URL box, as some can do. It should be easily findable, searchable and memorable. As long as you have done that, you’re golden. You might want to think about buying up a few alternative domain names that are similar to your chosen one; and having them all redirect to your main one.
The Layout That Works
If you have not allowed a managed service to do this for you; you are going to need to know about how to design a layout for the website that works. The most important feature here is that it needs to be clear and simple and straightforward. The moment you make it likely that your visitor will get lost; you are going to struggle to keep the bounce ratio where it should be. Keep it as simple as possible. You want it. The site map could be digested easily in a moment or two if anyone were to look at it. This kind of simple approach ensures that you are not going to be causing anyone any problems as they look around your website.
Search Engine Optimisation is at once one of the most popular and commonly talked about aspects of having a website. It is also one of the most misunderstood. So many people think that it is merely about the use of the right keywords; whereas it is much more complex and involved than that. Keywords are a hugely important part of the process. Additionally, you also need to think about a number of other SEO tactics too. The more the merrier, in fact. The aim is to get your business website to be at the top of the Search Engines Results Pages (SERP); or as close to the top as possible. For many, the holy grail here is Position 0, so-called because it appears above the first normal result. Getting there is all about turning your website into a genuinely useful and consistently updated resource; based on what questions people are asking.
Because this is a website for your business, you also need to make sure that you are keeping it as on-brand as possible at all times. If you fail on this front, then you might well have a perfectly acceptable website; but one which is not really doing your specific company any favours. That means it’s not going to get very far. Focus on branding and being loyal to the brand flavour as much as possible. So, watch what it does to your website.