It will come as no surprise to learn that to be successful with your startup means you have to be focussed. There are many people who start up a business with grand ideas about what they’re doing and how much more they’ll be offering in a years time before they’ve even conquered the first thing. It is a lot smarter to focus on fewer things and make major progress in each rather than try to do too much and make little progress overall. It is critical for your success to become the best in the business for a niche market and grow from there. Focusing on fewer things also reduces the headache and time wasted by switching between tasks as it means that you and your team have more time to invest in excelling at what they do best, and will, therefore, produce higher-quality results.
So, we know that focusing is important, but how easy is it to do? Modern-day distractions can easily take over so here are a few tips to keep you on track.
Ask Yourself Where The Value Is
For each decision you need to make in your startup, you should always ask yourself if you’re going to make any money from it, or if it’s not going to be monetary value or you won’t see a direct financial difference from it then you do need to see some value in what you’re doing, and you need to know what it is. Sometimes it’s not as easy as just seeing figures, and this can actually be distracting, to just be careful when you make decisions and know what each one is worth. This will always keep you focused on to have your eyes on the prize.
Don’t Let Your Inbox Take Over
When you know what you need to do, then stick to it and tell your team to do the same. It’s so easy to get distracted by the hundreds of emails that come into your inbox each day, but to combat this, set yourself an hour or two a day to deal with emails and for the rest of the time switch them off. Don’t be a slave to your emails; if you can stay focused on a daily basis, then you have more chance of staying focussed on the overall project.
Get The Experts In
Don’t waste your time on tasks that you aren’t great at. Focus your time on the tasks that you excel in and for the rest, hire someone else. For example, get in a B2B marketing agency who can tailor their startup marketing solutions to meet your individual goals and specific challenges.
Create A To-Do List
Just as with your emails, keeping focussed each day allows you to stay focused on the bigger picture, therefore make sure that each day you have a to-do list and focus first on important tasks that you need to get done, and limit yourself to three to five tasks. Create your to-do list each evening before you leave your desk and make sure it only has on it the tasks that you know you can get done the next day. Then, when you first wake up, you’re at your most focused and productive; this is when you should work on your toughest task.