The customer is always right? Well, that saying might be quite outdated these days, as many businesses and companies are now coming round to see that it isn’t always the case. But that isn’t an excuse to completely ignore your customers for good now. After all, they are the people who are buying your products and services, and are therefore, a big financial support for your business. If you turn your back on them then they will very quickly turn their back on your business, and you could be left high and dry without very little cash coming into the company.
So, as you can see, it’s always important to keep your customers as happy as possible. That way, they will be more inclined to spend their money at your company. One way you can keep them happy is to try to tackle these very common customer problems head on.
A Lack Of Delivery Options
If you have an ecommerce platform from which your customers can order your goods from you, you will no doubt offer them a couple of delivery options. Most companies simply offer a standard postage option and a next-day-delivery choice. However, many customers would like to see more delivery options from the companies they shop with. One way you could offer them more is to hire your own delivery drivers. There is a huge range of vans for sale around the country that you could use to set up your delivery team. By offering more varied deliveries, you could find that you start to attract a lot more customers.
A Poor Refund Policy
There’s no guarantee that your customers will always be happy with everything they buy from you. They might realize that they have bought a piece of clothing in the wrong size, for instance, or they might no longer need an item by the time it is delivered to them. Something that really annoys customers in this situation is when they are unable to return these faulty or unusable items. So, be sure to offer an adequate returns policy that is quite generous to your customers, or else you could find that they end up very angry and frustrated at you.
Inadequate Customer Service
Another issue that regularly annoys customers is poor customer service. The people who are buying from you and using your services want to feel like they are well-respected and that you appreciate their custom. If they don’t, then there is little chance of them returning to use your business.
Not Getting Any Answers
You also need to be readily available to answer any questions that your customers might have about your company or your products. Not getting the answers that they need could make a customer go to one of your competitors. One way to provide them with plenty of answers to queries is to add a FAQ to your company’s website.
If you solve these common customer complaints, then your business’s reputation should greatly improve!