Creating a professional business is key if you want to look like you know what you’re doing, in almost any industry. However, there are things you could be doing that could seriously impact your business image and make you look unprofessional. If you want to know what they are, read on…
Using Your Home Number/Mobile Number/Address
If you have a small business and you work from home, then you might think you have no choice but to use your home number, mobile number, or home address when conversing with clients. However, this is not the case! You can actually pay for a more professional looking number and address so that you can make your business appear bigger and more successful. In some cases, you may be able to enjoy benefits, such as using the premises for meetings and even having a secretary, and PO box.
Sharing Very Personal Pictures/Statuses With Your Audience
On social media, you can be entertaining, fun, and relatable, but you shouldn’t be posting personal pictures and statuses. You should avoid posting pictures of your family (unless it really does have something to do with the business), and avoid putting anything on there that could alienate your audience, such as talking about your favorite sports team! Know how to differentiate your personal profiles from your professional profiles. The content should be completely different!
Not Having The Basic Marketing Essentials
If you don’t have the basic marketing essentials, you’re not going to look like a very trustworthy business at all. Do you have business cards? A website? Pay Monthly Websites are easy to use and could be just what you need to get your business off the ground. Having the basics in place will go a long way to helping you get to where you want to be.
Failure To Focus On The Customer Experience
Focusing on the customer experience is essential. Everything you do is for them. Knowing who they are, why you want to help them, and what you can do better than your competitors is key.
Not Answering Messages And Calls As Quickly As You Can
You want to be known as a highly responsive business. If this means hiring an assistant or even a virtual assistant, so be it. You need to make sure your customers are getting the information they want fast, or they will go elsewhere.
Leaving Social Media Queries Answered
Answering both good and bad messages on social media is important. It starts to look like you don’t care if you’re choosy about the ones you respond to. You need to have your social media marketing plan on point and ensure every customer is receiving great service on there.
Taking accurate pictures of what you have to offer will make your offerings look more attractive, and your business look more professional. Blurry pictures or pictures that don’t truly show off what you’re offering are only going to harm you.
Have you been making your business look unprofessional? It’s time to make a change!