It goes without saying that when looking for effective ways to grow your business, advancing your marketing strategy is one of the most likely means of obtaining results. This is because the way in which your market your brand impacts not only your brand identity but is instrumental in expanding your customer base (and therefore growing your business).
As we live in an increasingly digital world, it’s easy to shift your marketing focus onto all things digital (social media, online ads, etc). However, that’s not to say that other, more traditional methods are no longer effective. For example, handing out branded, promotional products can also prove to be instrumental in increasing brand awareness and growing your business. After all, a recent study found that “most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up.”
With that in mind, here are some top tips that you can use to create the perfect promotional product.
- Think about products that your customers will actually use. One of the biggest pre-judgments centred around promotional products is the idea that they aren’t very useful, and will therefore be thrown away instantly. As a result, you should work to ensure you choose products that your customers want to use. For example, promotional clothing is always an excellent choice.
- Work with reputable companies. You should also ensure that you work with reputable companies when creating your promotional products, as this will give you the best chance at creating quality products for a low price. For example, companies such as Great Central Plastics, have a wide range of experience using plastic tooling to create a variety of promotional products such as key rings, money boxes, and more.
- Ensure the products align with your brand. As mentioned previously, promotional products must be useful to encourage your customers to keep hold of them, but in order to support your business image, they must also align with your brand, products, and services. This means far more than simply adding your branding or logo to the first promotional product you come across. For example, if you run a drinks company, promotional products such as shot paddles and ice-cube trays are always a great choice as they give the user an idea of what they should be associating your brand with.
Know when to hand out promotional products. Determining the best time to hand out promotional products will also assist you in your marketing endeavors. For example, while existing customers may appreciate a free promo product to arrive alongside their next order, these products will not be as effective at garnering their new attention or expanding your customer base as you’re sending it out to people who already know (and hopefully love) your brand. Instead, try to hand them out to local events and trade shows for the best results. You should also ensure they feature some form of call to action – such as website or social media account details.