Visual Impressions Are Never Superficial
A business must continually dedicate itself to its messaging. This can be felt in many different places. It might be what your potential client sees the moment they open your website. It might be how your motion graphic video explains one of your core processes. It’s what’s in your Twitter bio, how you thank a customer for their engagement, and how your front-facing staff open the dialogue.
Visual impressions are never superficial. The sad part is, they can often be overlooked. We often think that a nice store front, for example, is often the norm. But that’s not the case. It has a directed effort behind it, and understanding that without the ability to engage with your customers on a visual level, you lose just a little of your impact. And it can be the impact that counts.
This topic can go extremely deep, bringing up both unsettling and reassuring insights into human psychology. However, we wish to stick with some timeless principles to potentially help you in your business quest. Let us do that together:
It’s essential to consider how your store is laid out. Do not allow clutter to form. Allow for easy signposting. Ensure that your items are well organized, and always in front of the correct pricing tab. It’s also important to ensure your staff uniforms are well cared for, and designed appropriately. On top of that, ensure that the exterior of the store, such as the parking environment is well maintained, that visual features such as lights and plants in your store are well maintained, and good heavens, never allow the LEDs in your front signage to go out, potentially revealing an embarrassing word that is sure to remain snapchatted to high heaven.
Remember, just because a customer cannot see your place of business does not mean it’s any less important to get this right. This is where excellent installations such as well-cleaned broadloom carpet can be installed like new, looking fantastic and professional from the get-go. Even if purchasing desks or chairs second-hand, they must be in great condition, and if not reupholstered to ensure that they are. Your office should also be well-lit, ventilated, and your wall decorations must be purposeful and never cluttered. This way, your staff can feel mentally organized working within this space.
Your branding is not just a clever trick of graphic design and font selection. It must be something crucial, that absolutely, positively confirms what your business stands for. In other words, your visual impressions must always reflect an ideal, a set of values that you stand by as tightly as you do your processes. If you can manage this, then you can truly boast, and your packaging will always have substance to back that up. We would recommend you consider how your branding can be used to emphasize your overall approach, and how the merge between actual visual improvement and implied representation can be unified.
With these tips, you’re sure to pay heed to important visual impressions.