One of the biggest challenges you face as you first get your startup off the ground is attracting new people and making them take notice of your business and what it has to offer. It’s not something that’s easy to achieve and many businesses end up struggling with it.
If you want to make sure that your business gets to where you want it to be, the most important thing you can do is make it easier to discover. This is always the first hurdle because no one can buy your products or use your services if they don’t know it exists. So here’s how to improve your startup’s discoverability.
Start a Blog That Drives Traffic
First of all, you should make sure that your startup has a way of communicating ideas that brings people in. These days, that means creating a blog that people are going to pay attention to. Blogs drive traffic when they provide relevant and optimized content. It’s one of the easiest way to get people heading to your website before they’ve even heard of you or understand in any meaningful way what you offer or sell.
Create Profiles on All of the Most Important Social Media Sites
You need to have a presence on all of the biggest and most important social media platforms. Of course, which of them are the biggest and most important to you will depend on your business and the niche in which you operate, so that’s something you’ll need to think about. But be present and make it easy for people to find you on these platforms when they search for your business’s name. That’s a really important first step.
Produce Content That People Want to Share
You also need to then start sharing content on these platforms that are going to make other people want to engage with it. The more engagement and shares you have on the content you pump out, the easier it’s going to be for people to find out about you. When people share your content, the people they’re friends with or people who are following them will see your content and find out about you for the first time.
Take a Professional Approach to SEO
If you want to make sure that your business is always easy to find, you need to have a solid approach to SEO in place. That’s something you can achieve with the help of a company like SEM Help. SEO matters because most people find new websites and new businesses via search engines, Google in particular, than ever before and through any other channel these days. You can’t afford to ignore SEO if you want people to find your site; it’s as simple as that.
Get the Word Out with Referral Schemes
If you want to get more people flocking to your website, you need to put in place a referrals scheme that people are going to want to use. That way, people get rewarded for telling their friends and family about your company. The new customer and the person who referred them both get rewarded. It’s this kind of incentivization that works so well when you’re looking to attract new customers to your business for the first time.
Find Influencers You Can Work With
It’s also a good idea to take a more modern approach to getting the message out there, and that means finding influencers who are relevant to your niche who you can work with. Every niche has these, so make the most of what they can offer in terms of making your brand better known. Influencers can be Youtubers, people with popular blogs or simply people with a large following on social media.
Generate Interest with Free Stuff
Finally, you can look to get people interested in what you’re saying and what you’re selling by giving stuff away. Let’s be honest, everyone likes the idea of getting something for nothing. Free stuff is always going to get people’s attention and make them more likely to buy from you or at least try out that free sample you’re offering. And from there, real purchases become a lot more likely and that’s exactly what you want to happen.
Each of the ideas we’ve discussed here will make your business much easier to find than it would otherwise be. There are no shortage of problems that you’ll face with your startup and you’ll certainly make mistakes along the way. That’s to be expected with a brand new business though.